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How to write a video script to promote the work that you do

scripting Mar 30, 2021

You run a business, you've been told video is the best medium to get your message out there, to create lots of that lovely google juice, and to connect with your tribe. So you've decided to start making videos. You want to share your expertise, connect with your tribe and share your message, so surely a script is the perfect place to start.

How do you write a video script?

Well, I've been writing scripts for over 30 years, so let me share my expertise with you right now.

Scripts are great when you're working with actors and performers because that's how they work. A script is their manuscript to help them create characters and deliver their lines.

But I hate scripts when it comes to helping people who are not actors share their message because they're not trained in the art of delivering a script.

My advice to you is don't write a script!


Just talk like you talk with your clients, share your your wisdom and your expertise as naturally and comfortably as if you were talking to a prospect or someone you're already working with.You know your stuff, you can talk to people about what you do at network meetings, when you're on the phone, to friends and family right?... And you don't need a script to do that, so why would you need a script to make a video?

If I don't have a script, what do I do?

You come up with three points you want to cover. One main point, broken down into three steps. The beginning, the middle, and the end.

Or you could just have one idea and start talking!

I had an idea for the video in this blog, it was about "actors needing scripts, but people who are not actors are better without scripts", and then I just started talking.

I've been in the business for over 30 years so I have learned a few things, so I just connected with my wisdom and my experience and the right words came out of my mouth when they were meant to come out. It was that simple.

Try having one idea, switch the camera on and starting with that idea and see where it goes. I think you will be pleasantly surprised because you will come across naturally and authentically, rather than staged and scripted.